Discovery Phase (1+ months):
- User Research (survey, NPS + recommendations, user reviews)
- Project Plan (goals, pain points, prioritisation, scope, timeframe and success metrics)
- Data (analytics of the current app and of boohoo.com on mobile)

Design Phase (3-4 months):
- Competition research
- iOS / Material design guidelines
- User journey mapping (screens diagram), wireframing
- Interactive prototyping
- Speccing behaviour/functionality
- UI work (mocks), asset export via Zeplin

Implementation Phase (5-6 months):
- Upkeep and support of all provided specs/designs on both platforms
- Running weekly catchups with R&D for questions, clarifications, amends
- Raising and managing UX/UI tickets on Developers’ Kanban board, prioritising them and providing support

Prep for User Testing (1 week):
- Creating and managing user testing scenarios, NPS and SUS scores

Prep for Release (1-2 months):
- Post-release strategy & next phase planning

Result, post-launch:
- Significant increase in app ratings both on AppStore and GooglePlay (from 3.9 and 3.5 to 4.7 and 4, respectively)