RaaS is Gigya's functionality, that "provides a complete, flexible set of online registration tools for integrating an end-to-end registration system across your web properties and mobile applications, complete with user validation, profile management and responsive design."

Redesigning it with its several flows and about 20 screens presented several challenges:
- responsiveness
- clean and clear new UI
- improved, engaging and fluid UX

Responsiveness was new to the product, so a clear and simple logic needed to be created, taking into account touch devices, breaking points, and overall cohesiveness across all platforms. The solution was 2 main breaking points, with the first one switching from a horizontal to a vertical layout (desktop to tablet), and the second one using the vertical layout at full width (mobile). 

I've deliberately chosen large, flat and minimalistic elements, to work well both in desktop and mobile touch devices, and to preserve the same look in any size. 

After development and QA, it was time to dive into the user research. Using Usertesting's tool, I've worked with several unbiased users, asking them to go through the flows, describing their experience. And although the product looked simple and the experience was somewhat expected, we've uncovered and improved quite a lot, consequently to the feedback.

The product was recently featured on Yahoo, along with its UI building tool (mock #2).