Hi, I'm Serge šŸ‘‹

With over a decade of experience as a Senior Product Designer, I have shaped intuitive and impactful digital experiences for leading UK brands like Barclays Bank, Thomas Cook Airlines and Boohoo.

I lead product design end-to-end, from problem framing to prototyping to launch. I get into user minds, untangle complex business needs, and ship intuitive, polished interfaces that get stakeholder buy-in and deliver real results.

šŸ’¬ I’m fluent in English, Ukrainian, Hebrew and Russian. Conversational Spanish (B2).

šŸ“ Equally comfortable working in the EU as well as the UK.

ā˜• A lover of coffee, sunshine and music.

šŸŽ¶ I write songs in my spare time.

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